I received a mailer yesterday from the Patina Group of restaurants in LA. In the mailer it said the following;
BYOB… and it won’t cost you a dime! We are proud of our wines lists and know that diners will continue to enjoy the available selections. However, we have many customers who have extensive cellars and we want to encourage them to enjoy these special bottles at their favorite Pinot restaurant. Holidays and special events excluded.
Now this is a great marketing idea to engage people who like to BYOB. Here is their website.
www.patinagroup.com