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Subject: Why is there so much plonk out there?
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Pool BoyUser is Offline
Laurl, MD (DC suburb)
Master of Wine
Master of Wine
Posts:13627


05/28/2005 3:01 PM  
"Pink gold" is what keeps some of the large a$$ producers in business and theoretically then allows them to dabble in higher end juice. Theoretically.

www.roguefood.com -- www.cellartracker.com
DrewUser is Offline
Sammamish, WA
Wine Thief
Wine Thief
Posts:2957


05/28/2005 4:33 PM  
Had a great long rant on this and then realized it was incredibly pessimistic. Short version was that I don't think I'd lay blame on tlily's clients for all the plonk out there. If someone thinks they're going to make good wine from stock sold at Home Depot, they're not adding to the retail pool :-) I think far too many people get into the wine game with a drastic underestimate of how much capital is needed to get things off the ground. Was talking to one winery owner who did the numbers for his business plan, then budgeted for 3x that amount... and barely made it. See Roshambo.
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