I saw this over on eGullet.com and I figured you all might want to know about it too. If interested about Lobels, check out the discussion about it over on eGullet
here. Morrell (the wine shop) seems to be running a program with lobels where they send you occational spam and in exchange they give you a $50 gift certificate at lobels to use in their online shop. It's still brutally expensive (I got 2lbs of short ribs with my $50 and it only cost me an extra $12.98). It's worth checking out...
It seems you need to use this
link and click the lobels offer at the bottom of the page for this to work.