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WineBid + CellarTracker
Last Post 07-02-2008 04:01 PM byKGB. 7 Replies.
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Drew  Send Private Message
Sammamish, WA
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Wine Bottler
Wine Bottler
Posts: 3355

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06-27-2008 06:58 PM  
Curious to hear other people's thoughts on this.  Was looking at the QC pricepoints on WineBid before the rating announcement and saw WineBid has both the CellarTracker average score and a link to the notes.  We've had several threads talking about validity of the notes, etc., but it got me thinking -
 
To the degree that people are driven to pay more for higher rated wine, do generally lower ratings on CellarTracker (vs. WA, WS, etc.) hurt sales?  More importantly, do you think this opens CellarTracker up to manipulation to drive ratings for WineBid auctions?  Realistically, it would take me 10 minutes to open 4 or 5 accounts and post glowing reviews for a given bottle of wine that I wanted to dump.
 
Thoughts?
j1mmy  Send Private Message
Grape Truck Driver
Grape Truck Driver
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06-28-2008 07:43 AM  
I'm betting that the potential is there.  While there are likely educated buyers that see through possible inflation/manipulation, there will be 2-3 times as many novices that would take a stab and not know anything was wrong. 
 
If you want some extreme example of how this could happen in the extreme, go on safari to the yahoo finance stock message boards.  The comedy level is high, but its clear its degraded to something near to Thunderdome in most cases.  Why?  Primarily because of multiple, anonymous, ids, sharing similar "hyped" thoughts, trying to influence an emotional reaction to a financial decision.  Seems bidding on a wine is a financial transaction that has some emotional component to it (deadline, competition, want).
 
 
Love cellartracker though. its the best. 
Dave  Send Private Message
Wine Connoisseur
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06-28-2008 08:49 AM  
I think it is pretty easy to move markets with a point score alone if you are Robert Parker, but not otherwise.  I love the tasting note feature on Cellartracker and sometimes they do have some influence on my purchasing decisions (always with older wines), but it's never a score that is meaningful to me (not so with Parker and Tanzer).  Boards like this one are too small to move markets, but we certainly have instances of "group-think" where a wine is elevated to a unlikely status based on a few key posts and a flood of reaffirming posts. 
The yahoo finance boards are a great illustration of the potential problem you are identifying.  If Cellartracker ever comes to that, it would ruin the notes function.  Boo on the Peay and Beaucastel shortsellers.
Winetex  Send Private Message
Austin, Texas (pretty fall colors here)
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Master of Wine
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06-28-2008 09:36 AM  
Falls under "possible but not probable".  As Dave notes the market moves on the pros opinions generally not users.  That said I have no doubt that some of the TNs on CellarTracker are some form of potential "manipulation" whether that be from the retail side or from individual users.

Along these lines there was a very bizarre thread on the Parker board where someone from a winery saw a negative note about their winery with much discussion.  That was extremely weird.
 
Randy Sloan  Send Private Message
St. Helena
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06-28-2008 12:49 PM  
I glance at Cellartracker TNs to try to figure out when to open some wines I own and to help make some purchase decisions on aged wines. However, if I see that I am going to be influenced significantly by a user's notes, I search out what else that user has written. For example, on that eBob thread, it was apparent that the TN writer, whose motives were questioned by the winery, didn't like any California wines.
Randy Sloan
Match Vineyards
Drew  Send Private Message
Sammamish, WA
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Wine Bottler
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06-28-2008 08:08 PM  
Fair enough. I generally treat CT notes as "nice to know" unless I know the poster. I'm always looking for a way to beat the system in my line of work, so I guess it just transfers over ;-)
saut  Send Private Message
Barrel Filler
Barrel Filler
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06-29-2008 11:28 PM  
It is an interesting contrast. I always look at the critics' scores as a wine's potential, and the cellartracker scores as to how it is drinking right now. They don't show oxidized bottles or otherwise flawed ones, though, so for older wines I take their scores (and those of the critics) as being for the wines that are in decent condition. I have yet to find a way to measure how many times someone has opened say, a 66 Cos or whatever, and found it madierized or corked or way to old, versus how may really merit a score of 90 or whatever critics are giving it.
KGB  Send Private Message
Grape Truck Driver
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07-02-2008 04:01 PM  
i find the greatest value of cellar tracker reviews, to me, is that of getting an indication of how the wine is drinking (closed down, fallen off, drinking well, etc.). while i respect the opinions on there it is difficult to look at "userabc" and give any real weight to his 94 point score on a wine. cellar tracker is a fantastic tool but i just don't see it impacting the market because their is no singular voice (Parker, Tanzer) lending consistency and accountability to the average scores.
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