I know this has been beaten to death, but I just have to share.
At a local wine store today buying some daily drinkers and browsing the "fancy" case at the front. Nothing too special. Some good deals, but BY FAR the funniest thing I saw was a shelf talker which read:
"1998 Opus One. WS 88 points. Only $169.99"
It was sandwiched between a 93 pt Insignia and a 94 pt Australian Shiraz, both around $80.
If it were not Opus One, with that score I'd naturally assume the decimal point was in the wrong place.
